Tamdoma
National Brand Website Intake

Tell Us About Your Brand

Everything we need to design, write, and build your national brand website. Take your time — your progress saves automatically on this device, so you can close this tab and pick up where you left off.

Estimated time: 30–45 minutes.

Before you start, have these handy:

  • logo + brand colors/fonts
  • main competitors
  • customer logos & case-study results
  • traffic/KPI numbers
  • links to sites you like
Step 01 of 11 — Company Information
Step 01

Company Information

The foundation for your brand’s online presence.

This questionnaire is the foundation of your brand’s new website. The more detail you give us about your brand, your market, and your goals, the more precisely we can craft the strategy, design, and messaging. There are no wrong answers — write freely, and leave the rest to us.
The contact person who will run the project with us — this can differ from the company owner.
How does your company sell?
In 2–3 sentences, what does your company do and who do you serve?
Approximate headcount or range.
Step 02

Value Proposition & Positioning

This drives the messaging and content strategy across your entire site.

The single most compelling reason a prospect picks you over anyone else.
Where do you sit in the market? Are you the premium option, the affordable disruptor, the specialist?
What do you do differently? Technology, methodology, pricing model, team, IP?
30-second version — how do you explain what you do at a conference?
Step 03

Positioning & Competition

First the problems you solve for your customers, then the market you compete in. This informs our positioning and content strategy.

The concrete problems and situations that lead customers to choose you.
What are they missing? What are their needs and desires? What frustrates them that you solve?
Competition
How would you describe the competitive landscape? Who are the major players? Where do you win and lose?
Step 04

Products & Services

What do you sell? Each product or service gets its own page on the website.

High-level groupings (3–7). One per line. These become top-level navigation items.
Individual Products & Services
Step 05

Target Market

Depending on your model: B2B companies fill in target industries, B2C companies describe their ideal customer. Complete the part that applies to you — feel free to skip the other.

For B2B: Target Industries
B2B only. Which industries or verticals do you serve? Each gets a dedicated page with tailored messaging. If you serve a very broad range of industries (e.g. accounting services), feel free to skip.
Which industries are your primary focus? Are there verticals you’re expanding into?
Individual Industries
For B2C: Ideal Customer
B2C only. Describe your ideal customer (or several). If you sell purely B2B, feel free to skip.
Age, gender, location, income, education, life stage…
Values, interests, habits, motivations, frustrations, and desires.
Step 06

Customers & Social Proof

Buyer personas, case studies, and testimonials that build trust on your site. Some parts are aimed at B2B, others at B2C — fill in what applies to you.

Describe your ideal customer profiles. Who are they? Job titles, company size, pain points, buying triggers.
Social Proof — mostly for B2B
Customer logos and case studies are usually most relevant for B2B. If you sell B2C (e.g. a gym, an online shop), feel free to skip these parts.
Companies you can name-drop on the site. One per line.
Case Studies
Customer success stories with measurable outcomes. These become dedicated pages.
Testimonials
Customer quotes and reviews we can feature across the site — works for both B2B and B2C.
Step 07

Leadership & Team

Tell us about the people behind the brand. Individual bios are optional.

Team Members — optional
Step 08

Brand & Visual Identity

Share your brand assets and preferences. If you don’t have established guidelines, tell us what you like.

How should your brand come across? Pick adjectives or describe the vibe.
What values do you promote, and what role does your brand play in your customers’ lives — how does it help them express themselves better?
URLs of websites whose look, feel, or layout you admire. Tell us what you like about each.
Brand Assets
PNG, SVG, or PDF preferred.
Style guides, brand boards, product screenshots, hero images.
Step 09

Content Strategy

Your main topics and existing content. We use these to build the blog, resource hub, and how your content is organized to rank in search.

Which main topics do you want your brand to be known for? Around each one we build a cluster of related, interlinked articles. One per line.
Do you have existing blog posts, guides, whitepapers, or videos? Link to them or describe what exists.
Do you have (or want) downloadable resources behind an email gate?
How often do you plan to publish new content?
Step 10

Media & Credentials

Photos, press mentions, awards, and partnerships that build authority.

Photos & Product Shots
Team photos, office shots, product screenshots, event photos. High-resolution preferred.
Awards & Recognition
Press & Partnerships
Step 11

Goals & Metrics

What should the website achieve? How do you measure success?

Target Audience
Who is the website for? Describe the visitor you most want to convert.
Conversion Goals by Funnel Stage
What should visitors do when they first discover you?
What should interested prospects do next?
What’s the primary conversion action?
Form & CTA Configuration
Which form types do you need on the site?
Key Performance Indicators
How will you measure the website’s impact? Include current baselines if known.
CRM, marketing automation, analytics, or other tools the website should connect to. For online shops, include any warehouse/inventory or accounting software; for bookings (e.g. hotels), your existing booking system.
Special requirements, must-have pages, features, or constraints?

* Required fields