Tamdoma
National Brand Website Intake

Tell Us About Your Brand

Everything we need to design, write, and build your national brand website. Take your time — you can save a draft and come back anytime.

Step 01 of 11 — Company Information
Step 01

Company Information

The foundation for your brand’s online presence.

How does your company sell?
In 2–3 sentences, what does your company do and who do you serve?
Approximate headcount or range.
Step 02

Value Proposition & Positioning

This drives the messaging and topical authority strategy across your entire site.

The single most compelling reason a prospect picks you over anyone else.
Where do you sit in the market? Are you the premium option, the affordable disruptor, the specialist?
What do you do differently? Technology, methodology, pricing model, team, IP?
30-second version — how do you explain what you do at a conference?
Step 03

Competitive Landscape

Who are you up against? This informs our positioning and content strategy.

How would you describe the competitive landscape? Who are the major players? Where do you win and lose?
Step 04

Solutions & Products

What do you sell? Each solution or product gets its own page on the website.

High-level groupings (3–7). One per line. These become top-level navigation items.
Individual Solutions
Step 05

Target Industries

Which industries or verticals do you serve? Each gets a dedicated page with tailored messaging.

Which industries are your primary focus? Are there verticals you’re expanding into?
Individual Industries
Step 06

Customers & Social Proof

Buyer personas, case studies, and testimonials that build trust on the site.

Describe your ideal customer profiles. Who are they? Job titles, company size, pain points, buying triggers.
Companies you can name-drop on the site. One per line.
Case Studies
Customer success stories with measurable outcomes. These become dedicated pages.
Testimonials
Customer quotes we can feature across the site.
Step 07

Leadership & Team

Tell us about the people behind the brand. Individual bios are optional.

Team Members — optional
Step 08

Brand & Visual Identity

Share your brand assets and preferences. If you don’t have established guidelines, tell us what you like.

How should your brand come across? Pick adjectives or describe the vibe.
How do you talk to prospects? What tone do you use at each funnel stage?
URLs of websites whose look, feel, or layout you admire. Tell us what you like about each.
Brand Assets
PNG, SVG, or PDF preferred.
Style guides, brand boards, product screenshots, hero images.
Step 09

Content Strategy

Content pillars and existing resources. This drives the blog, resource hub, and topical authority architecture.

What topics should your brand own? These become content hubs with pillar pages and supporting articles. One per line.
Do you have existing blog posts, guides, whitepapers, or videos? Link to them or describe what exists.
Do you have (or want) downloadable resources behind an email gate?
How often do you plan to publish new content?
Step 10

Media & Credentials

Photos, press mentions, awards, and partnerships that build authority.

Photos & Product Shots
Team photos, office shots, product screenshots, event photos. High-resolution preferred.
Awards & Recognition
Press & Partnerships
Step 11

Goals & Metrics

What should the website achieve? How do you measure success?

Target Audience
Who is the website for? Describe the visitor you most want to convert.
Conversion Goals by Funnel Stage
What should visitors do when they first discover you?
What should interested prospects do next?
What’s the primary conversion action?
Form & CTA Configuration
Which form types do you need on the site?
Key Performance Indicators
How will you measure the website’s impact? Include current baselines if known.
CRM, marketing automation, analytics, or other tools the website should connect to.
Special requirements, must-have pages, features, or constraints?